One of the leading telcos in Singapore, StarHub has been implementing organisation-wide changes to not only maintain its market leadership, but propel it to the forefront of the industry. We communicated this bold move in StarHub’s integrated report for the year, using the acronym for StarHub’s new organisational direction -- D.A.R.E. -- as the key theme of the report. Reflecting StarHub’s daring initiative as well as the essence of its brand, the report illustrates not only StarHub’s corporate vision and direction, but how it is moving forward in all parts of the organisation, such as sustainability and risk management.
This project was awarded ‘Platinum’ in the MarComm Awards 2019 under the Print Media Category.
Full Report can be viewed here. Full e-AR can be viewed here. (Project done during my tenure with Coal Creative Consultants)