Research & Discovery
The Problem: The client is a pre-launch startup that is hoping to shake up the event discovery world by creating an event discovery app whose events are populated entirely by users. Unlike competitors like TimeOut, whose events are added by staff writers, they want to populate their platform with a small group of “tastemakers”, people who have connections to the world of underground art, dining, and music. They want to be known for showcasing interesting events that people couldn’t find out about anywhere else.
Based on the design needs and problem from the client, I started by doing a competitive analysis to better understand the behaviors of existing and potential users from the competitors to better market my product. The market research allows me to observe the tone and copy the competitors use, the features they have and the user reviews. The analysis then helped me identify design opportunities. Then, I moved on to interviewing potential users to find out how they usually get to know of local events and how they decide on whether an event is worth their time, etc. Next, I move on to writing out user flows, creating moodboards, wireframes and design.
From the initial research, I found out that users would use an event discovery app if it showcases a good variety of events, filtering out events based on interests have to be spot on, and it also has to be able to easily share to friends. Other than the user reviews, there are other required features from the brief such as: users must be able to sign up quickly via Google or Facebook; users must be able to sort and find events by location, date, type, ambience and price; event detail pages must include image galleries, descriptions, link to website, add to calendar button, share button, RSVP button that connects to Facebook, save and a more details section; tastemaker onboarding process must allow for 30+ question quiz.
After I was done with the market & user research, I started interviewing possible end users to find out more about their lifestyle and how they usually find out about events in the city. With that, I also found that users would like an app that can provide a good variety of events, and that filter options with location, event type and prices are important.
After creating the user personas and mood board, I created a user flow to map out the different screens. The user flow helps me get a clearer idea on what I need to design to show how each of them flows into the other and how a user will interact with it.
I started off by creating low-fidelity mockups of the app with the design needs of the client in mind and ensuring the screens allow for every action the client wants to allow within the app.
Read on to view the final design iterations that were created for the mobile app.
The challenges I faced in this project are mainly design consistencies, button sizes and text sizes and ensuring they are big enough to view and press on mobile. However, discovering Sketch Mirror was a great help to making sure my designs are visually ideal and functional.
You can view the Marvel prototype here :)
Thanks for reading!